EQUIPMENT:
Running espresso stands taught Terry Ziniewicz what
a store needs to hum.
|
WHO: Terry
Ziniewicz, owner of Espresso Parts Northwest. |
| WHERE:
925
State Ave., Olympia. |
| PHONE:
357-7781 or (800) 459-5594. |
| WEB
SITE: http://www.espressoparts.com |
| I
WISH I HAD KNOWN: "Have
a plan or at least an idea of where you want the
business to be in five or 10 years, or at least
have a roadmap." |
OLYMPIA
-- Terry Ziniewicz, who sends espresso-machine parts
all over the world from his Olympia office, said his
business got started by accident.
Ziniewicz was a partner in Picolo's Espresso in Olympia
during the early 1990s, operating several espresso
stands.
Ziniewicz found that his various espresso machines
had different water distribution systems, which made
repairs difficult.
"None
of the parts were interchangeable," Ziniewicz said
Thursday from his business, Espresso Parts Northwest,
on State Avenue in Olympia.
Ziniewicz said he went to work, assembling a "good,
working water system." He installed the new systems,
and they performed well.
"Now
we have over 3,000 of the systems distributed worldwide,"
he said.
After inventing a water pump system, Ziniewicz placed
an advertisement in "Fresh Cup," an industry magazine
and took his product on the road at a trade show in
Los Angeles.
When he returned to Olympia, about a dozen requests
for the pump systems were waiting on his fax machine.
"It
just kind of snowballed from there," he said. The
business began selling water tanks and, after moving
into a bigger space, began importing espresso machines
from Italy, manufacturing espresso carts and importing
coffee.
The business, which now has two additional employees,
continues to evolve, Ziniewicz said. It has since
stopped manufacturing carts and importing coffee,
but does sell commercial espresso equipment and recently
began selling home espresso machines.
The company has a store on State Avenue, but it concentrates
on mail order and Internet sales, he added.
"We
don't rely on the walk-in customers," he said.
Ziniewicz and his wife, Kelly, left Picolo's around
1995 and changed the names of the stands they owned
to Crazee Espresso. The couple also owns the Dancing
Goats coffee shop in downtown Olympia.
But his history with coffee goes way back.
Ziniewicz owned a construction company during the
1980s. Before going to job sites, he would stop for
coffee with his crew. He began to enjoy espresso drinks
and stopped drinking "gas station coffee."
He saw espresso's potential and started buying former
Seattle Filmworks' kiosks in the area, converting
some into espresso stands. Ziniewicz said he doesn't
like calling espresso a fad or trend.
"Coffee's
been around since 1500 A.D." he said. And he said
he believes that people will continue seeking out
better coffee that's more carefully prepared.
Asked about what drink will become popular in the
near future, Ziniewicz said blended, iced coffee drinks.
They already sell well in his drive-through stands.
Espresso is an integral part of many businesses now,
including Bagel Brothers, owner Marc Feigen said.
"When
you're in the espresso business, it's nice to have
someone around who can supply the parts," Feigen said.
"He's a great guy for parts."
Ziniewicz said Espresso Parts Northwest's sales are
growing annually, with customers in at least two dozen
countries.
"I
think we've outfitted every espresso bar in Israel,"
he said.
Joel
Coffidis covers business for The Olympian.
Olympian
Copyright 2000